--- title: Slow Times calls for Higher Quality, Better Focus in Specialty Coffee description: "by Peter Kelsch Cup to the Customer Service Knowing that your customers can now pull through a McDonalds drive-thru and order a Mocha is all the more" --- [![ESI_Primary_Logo_Color](https://www.espresso-services.com/hs-fs/hubfs/ESI_Primary_Logo_Color.png?width=100&height=87&name=ESI_Primary_Logo_Color.png)](https://www.espresso-services.com/) ** ** ** This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ![ESI banner FINAL color](https://www.espresso-services.com/hs-fs/hubfs/ESI%20banner%20FINAL%20color.png?width=2000&height=24&name=ESI%20banner%20FINAL%20color.png "ESI banner FINAL color") # Espresso Blog # Slow Times calls for Higher Quality, Better Focus in Specialty Coffee ###### *by Peter Kelsch* ### From the Cup to the Customer Service Knowing that your customers can now pull through a McDonalds drive-thru and order a Mocha is all the more reason for an independent coffee shop to make sure that they have not only a noticeably better product than a fast food chain, but also the most consistent drink  and best presentation. This means reviewing everything from the cup to the customer service.  ### Customer Retention When pressed to upgrade the quality of products being used, we often hear customers say, “But my customers love my drinks.” This may be true based on feedback you get from vocal regulars, but not for the customers that may not come back because they had one or two bad experiences. Customer retention is a good reason not to change things up too much, but if you’re not getting the volume of customers to make it all worth while, quality improvements can be the perfect solution. ### Changes Can Lead To Profit The changes you make will help you gain more market share and also tells you that making more profit per drink is the most important factor. This is only true if you develop enough sales volume for that item. You may make $3 on every Supreme Deluxe Low Cost Smoothie (yes, we’re making this brand up!) that you sell. However, because the quality isn’t there, you’ll only sell 10 smoothies per day, resulting in $30 of profit. If you upgrade to Botanica Smoothies and make $2.50 per smoothie, you may sell 30 per day, resulting in $75 of profit. Remember, profit margin is relative to volume, and you gain volume when you sell premium drinks customers cannot buy anywhere else.    - [Tweet](https://twitter.com/share) ### Our Products [![View Products](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/191573/46fcd6b6-91a8-4836-b275-b93445cd209f.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/191573/46fcd6b6-91a8-4836-b275-b93445cd209f) ### Share This [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.espresso-services.com%2Fespresso-blog%2Fbid%2F202870%2FSlow-Times-calls-for-Higher-Quality-Better-Focus-in-Specialty-Coffee%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.espresso-services.com%2Fespresso-blog%2Fbid%2F202870%2FSlow-Times-calls-for-Higher-Quality-Better-Focus-in-Specialty-Coffee%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.espresso-services.com%2Fespresso-blog%2Fbid%2F202870%2FSlow-Times-calls-for-Higher-Quality-Better-Focus-in-Specialty-Coffee%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.espresso-services.com%2Fespresso-blog%2Fbid%2F202870%2FSlow-Times-calls-for-Higher-Quality-Better-Focus-in-Specialty-Coffee%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Slow%20Times%20calls%20for%20Higher%20Quality%2C%20%20Better%20Focus%20in%20Specialty%20Coffee) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.espresso-services.com%2Fespresso-blog%2Fbid%2F202870%2FSlow-Times-calls-for-Higher-Quality-Better-Focus-in-Specialty-Coffee%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.espresso-services.com%2Fespresso-blog%2Fbid%2F202870%2FSlow-Times-calls-for-Higher-Quality-Better-Focus-in-Specialty-Coffee%3Futm_medium%3Dsocial%26utm_source%3Demail) ### Topic Cloud - 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