Just the word “espresso” itself indicates speed, a special purpose, and made to order. The concept of the espresso is best summarized with the saying “the consumer not the espresso must wait.” If the espresso is left to wait for consumption, the foam dissipates and the art of the espresso is lost in the dry wallsof the cup and the patchy surface of the drink. Additionally, the smoothness of the taste is lost.
Italian Espresso: a small cup of concentrated brew prepared on request by extraction of ground roasted coffee beans with hot water under pressure for a defined short time.
These days, it’s hard to imagine an espresso business that isn’t dominated by milk-based drinks; from cappuccinos to lattes, the industry’s trends indicate that this isn’t going to change any time soon. Take into account the whipped cream that many drinks are topped with, and you are suddenly realizing the importance of your refrigeration unit and its location in regards to the espresso machine. For the most efficient production of drinks, the ideal placement of a refrigerator is within arm’s reach of the espresso machine, the most preferred location being an under-counter style commercial...
While it might not be entirely necessary to understand the intricate chemical and physical structures of the coffee bean, the basics should be understood in order to adequately appreciate the art form of grinding the coffee bean. Whether it’s being ground mechanically or manually, the ultimate goal is to break the bean into smaller particles to create more surface area to allow a better infusion of flavor into water.
In addition to its dependency on good water and a quality roast, the brew is also largely dependent on a sound grinding process. Within realm of grinding, there are several...
Specifically in Italy, everyone has a similar mental picture when they hear “espresso.” It’s a small heavy china cup whose capacity is around 50ml. It is half full with a dark brew and then topped by thick, reddish-brown foam of tiny bubbles. Millions of cups are sold worldwide each day, every consumer finding a place for it in their day; morning eye-opener, capping off a meal later in the day, or perhaps offering a sense of revival at the end of a long day.
Naturally, most people concern themselves with the simple act of consuming the espresso. A closer look at the process...
As a coffee retailer, you probably have a solid working knowledge of the coffee world, as so many new products, purchasing decisions, and flavors continue to surround such an antique drink. While your understanding is important to running a successful business, it is just as vital that your staff understands the product they are serving as well, as they are the link between the customer and that cup of joe. Here are a few basic questions that your staff should be able to answer:
How does the cost of the coffee relate to its quality?
Oftentimes, the cost of specialty coffee pertains to...
One of the biggest issues in terms of quality problems is the freshness. Oftentimes, it is recommended that you don’t brew more coffee than you can use in 45 minutes. Brewing an overabundance of coffee and leaving it to sit on heating elements until it is gone drastically changes the flavor of the coffee, regardless of the quality of the beans.
One of the most common problems is also one of the most basic: cleaning. Especially if you are switching between regular and flavored coffee, a thorough cleaning regimen is of the utmost importance, as the oils will linger and...
The "specialty" appeal of specialty coffee has already been established, and consumers have now come to expect high-quality, great-tasting product. To meet customer expectations, retailers focus on creating exciting beverage offerings prepared by knowledgeable employees and served in an ambience that is inviting. While all can directly affect your business' bottom line, one of the most fundamental requirements to create these specialty beverages is to have the appropriate equipment. Therefore, the decision on which equipment to purchase should not be taken lightly.
Be it an espresso...