--- title: Fresh Coffee Is The Key To Happiness description: It's not that hard to keep your coffee fresh, and it's the surest way to customer satisfaction (along with spot-on brewing technique). --- [![ESI_Primary_Logo_Color](https://www.espresso-services.com/hs-fs/hubfs/ESI_Primary_Logo_Color.png?width=100&height=87&name=ESI_Primary_Logo_Color.png)](https://www.espresso-services.com/) ** ** ** This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ![ESI banner FINAL color](https://www.espresso-services.com/hs-fs/hubfs/ESI%20banner%20FINAL%20color.png?width=2000&height=24&name=ESI%20banner%20FINAL%20color.png "ESI banner FINAL color") # Espresso Blog # Fresh Coffee Is The Key To Happiness Those of you who roast your own coffee already know that freshness is everything. Coffee tastes best one or two days after roasting if stored airtight, and remains near that peak for only a few days afterward, so be sure to rotate your fresh coffee supply so that all beans are used within 10-14 days of roasting. Exception: coffees like Lavazza are vacuum packed and can remain fresh for a year. **Here's how you can assure you're serving fresh coffee, all day every day:** 1. Don't fill the hopper just because you can. Store only the beans you'll need within the next half hour. 2. The two biggest killers of coffee freshness are oxygen and light. Store your coffee beans in a dark, airtight container at room temperature. 3. Do not freeze or refrigerate beans. This will bring in unpleasant moisture and odors. 4. Finally, only grind as much espresso into the doser as you need. A full doser is a bad sign unless it is rush hour. Soon after grinding, coffee begins to lose its aroma and starts to become stale soon. - [Tweet](https://twitter.com/share) Topics: [coffee brewing](https://www.espresso-services.com/espresso-blog/topic/coffee-brewing) ### Our Products [![View Products](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/191573/46fcd6b6-91a8-4836-b275-b93445cd209f.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/191573/46fcd6b6-91a8-4836-b275-b93445cd209f) ### Share This [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.espresso-services.com%2Fespresso-blog%2Ffresh-coffee-is-the-key-to-happiness%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.espresso-services.com%2Fespresso-blog%2Ffresh-coffee-is-the-key-to-happiness%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.espresso-services.com%2Fespresso-blog%2Ffresh-coffee-is-the-key-to-happiness%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.espresso-services.com%2Fespresso-blog%2Ffresh-coffee-is-the-key-to-happiness%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Fresh%20Coffee%20Is%20The%20Key%20To%20Happiness) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.espresso-services.com%2Fespresso-blog%2Ffresh-coffee-is-the-key-to-happiness%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.espresso-services.com%2Fespresso-blog%2Ffresh-coffee-is-the-key-to-happiness%3Futm_medium%3Dsocial%26utm_source%3Demail) ### Topic Cloud - [coffee (18)](https://www.espresso-services.com/espresso-blog/topic/coffee) - [commercial espresso machine (15)](https://www.espresso-services.com/espresso-blog/topic/commercial-espresso-machine) - [minneapolis espresso machines (14)](https://www.espresso-services.com/espresso-blog/topic/minneapolis-espresso-machines) - [commercial espresso machines (13)](https://www.espresso-services.com/espresso-blog/topic/commercial-espresso-machines) - [midwest espresso machines (13)](https://www.espresso-services.com/espresso-blog/topic/midwest-espresso-machines) - [minnesota espresso machines (13)](https://www.espresso-services.com/espresso-blog/topic/minnesota-espresso-machines) - [espresso (12)](https://www.espresso-services.com/espresso-blog/topic/espresso) - [espresso machines (12)](https://www.espresso-services.com/espresso-blog/topic/espresso-machines) - [commercial automatic espresso machines (11)](https://www.espresso-services.com/espresso-blog/topic/commercial-automatic-espresso-machines) - [espresso machine commercial (9)](https://www.espresso-services.com/espresso-blog/topic/espresso-machine-commercial) - [local espresso machines (9)](https://www.espresso-services.com/espresso-blog/topic/local-espresso-machines) - [espresso machines commercial (8)](https://www.espresso-services.com/espresso-blog/topic/espresso-machines-commercial) - [commercial espresso equipment (7)](https://www.espresso-services.com/espresso-blog/topic/commercial-espresso-equipment) - [espresso advice (7)](https://www.espresso-services.com/espresso-blog/topic/espresso-advice) - [opening a coffee shop (7)](https://www.espresso-services.com/espresso-blog/topic/opening-a-coffee-shop) - [specialty coffee shops (7)](https://www.espresso-services.com/espresso-blog/topic/specialty-coffee-shops) - [espresso business growth (6)](https://www.espresso-services.com/espresso-blog/topic/espresso-business-growth) - [espresso machine investment (6)](https://www.espresso-services.com/espresso-blog/topic/espresso-machine-investment) - [coffee advice (5)](https://www.espresso-services.com/espresso-blog/topic/coffee-advice) - [coffee shop advice (5)](https://www.espresso-services.com/espresso-blog/topic/coffee-shop-advice) - [espresso equipment (5)](https://www.espresso-services.com/espresso-blog/topic/espresso-equipment) - [espresso machine installation (5)](https://www.espresso-services.com/espresso-blog/topic/espresso-machine-installation) - [caffeine (4)](https://www.espresso-services.com/espresso-blog/topic/caffeine) - [coffee shop start up (4)](https://www.espresso-services.com/espresso-blog/topic/coffee-shop-start-up) - [commercial espresso machine installation (4)](https://www.espresso-services.com/espresso-blog/topic/commercial-espresso-machine-installation) - [espresso equipment costs (4)](https://www.espresso-services.com/espresso-blog/topic/espresso-equipment-costs) - [installing commercial espresso machine (4)](https://www.espresso-services.com/espresso-blog/topic/installing-commercial-espresso-machine) - [super-automatic (4)](https://www.espresso-services.com/espresso-blog/topic/super-automatic) - [coffee brewing (3)](https://www.espresso-services.com/espresso-blog/topic/coffee-brewing) - [coffeehouse management (3)](https://www.espresso-services.com/espresso-blog/topic/coffeehouse-management) - [countertop height commercial espresso machine (3)](https://www.espresso-services.com/espresso-blog/topic/countertop-height-commercial-espresso-machine) - [minneapolis espresso (3)](https://www.espresso-services.com/espresso-blog/topic/minneapolis-espresso) - [claris (2)](https://www.espresso-services.com/espresso-blog/topic/claris) - [coffee industry (2)](https://www.espresso-services.com/espresso-blog/topic/coffee-industry) - [commercial coffee grinders (2)](https://www.espresso-services.com/espresso-blog/topic/commercial-coffee-grinders) - [cupping (2)](https://www.espresso-services.com/espresso-blog/topic/cupping) - [design (2)](https://www.espresso-services.com/espresso-blog/topic/design) - [espresso based drinks (2)](https://www.espresso-services.com/espresso-blog/topic/espresso-based-drinks) - [everpure (2)](https://www.espresso-services.com/espresso-blog/topic/everpure) - [green coffee shop (2)](https://www.espresso-services.com/espresso-blog/topic/green-coffee-shop) - [hard water (2)](https://www.espresso-services.com/espresso-blog/topic/hard-water) - [hard water solutions (2)](https://www.espresso-services.com/espresso-blog/topic/hard-water-solutions) - [la cimbali (2)](https://www.espresso-services.com/espresso-blog/topic/la-cimbali) - [water softener (2)](https://www.espresso-services.com/espresso-blog/topic/water-softener) - [Organoleptic Experience (1)](https://www.espresso-services.com/espresso-blog/topic/organoleptic-experience) - [buildout (1)](https://www.espresso-services.com/espresso-blog/topic/buildout) - [coffee equipment maintenance (1)](https://www.espresso-services.com/espresso-blog/topic/coffee-equipment-maintenance) - [coffee marketing (1)](https://www.espresso-services.com/espresso-blog/topic/coffee-marketing) - [coffee menu, (1)](https://www.espresso-services.com/espresso-blog/topic/coffee-menu) - [commercial coffee grinder (1)](https://www.espresso-services.com/espresso-blog/topic/commercial-coffee-grinder) - [commercial coffee grinder parts (1)](https://www.espresso-services.com/espresso-blog/topic/commercial-coffee-grinder-parts) - [culture (1)](https://www.espresso-services.com/espresso-blog/topic/culture) - [customer service (1)](https://www.espresso-services.com/espresso-blog/topic/customer-service) - [decaffeinated (1)](https://www.espresso-services.com/espresso-blog/topic/decaffeinated) - [decaffeinated coffee (1)](https://www.espresso-services.com/espresso-blog/topic/decaffeinated-coffee) - [flavor (1)](https://www.espresso-services.com/espresso-blog/topic/flavor) - [health (1)](https://www.espresso-services.com/espresso-blog/topic/health) - [iced coffee (1)](https://www.espresso-services.com/espresso-blog/topic/iced-coffee) - [inventory (1)](https://www.espresso-services.com/espresso-blog/topic/inventory) - [milk (1)](https://www.espresso-services.com/espresso-blog/topic/milk) - [pour over (1)](https://www.espresso-services.com/espresso-blog/topic/pour-over) - [restaurant business costs (1)](https://www.espresso-services.com/espresso-blog/topic/restaurant-business-costs) - [restaurant decor (1)](https://www.espresso-services.com/espresso-blog/topic/restaurant-decor) - [retail coffee sales (1)](https://www.espresso-services.com/espresso-blog/topic/retail-coffee-sales) - [smoothies (1)](https://www.espresso-services.com/espresso-blog/topic/smoothies) - [specialty coffee (1)](https://www.espresso-services.com/espresso-blog/topic/specialty-coffee) - [steaming milk (1)](https://www.espresso-services.com/espresso-blog/topic/steaming-milk) - [training (1)](https://www.espresso-services.com/espresso-blog/topic/training) ### Popular Posts ![ESI banner FINAL color](https://www.espresso-services.com/hs-fs/hubfs/ESI%20banner%20FINAL%20color.png?width=2000&height=24&name=ESI%20banner%20FINAL%20color.png "ESI banner FINAL color") ![ESI-1](https://www.espresso-services.com/hubfs/ESI-1.png "ESI-1") ### Need Help? [Contact Us](https://www.espresso-services.com/contact_us) [Service & Repairs](https://www.espresso-services.com/service) [Equipment](https://www.espresso-services.com/equipment_packages) [Locations](https://www.espresso-services.com/locations) [Careers](https://espresso-services-inc.workable.com/) ### Contact 800.826.4177 [info@espresso-services.com](mailto:info@espressoservicesinc.com) [![facebook-hover](https://www.espresso-services.com/hs-fs/hubfs/ESI_New/social/facebook-hover.png?width=17&name=facebook-hover.png "facebook-hover")](http://www.facebook.com/pages/Espresso-Services-Inc/113794351984230)   [![rss-hover.png](https://www.espresso-services.com/hs-fs/hubfs/ESI_New/social/rss-hover.png?width=16&height=16&name=rss-hover.png "rss-hover.png")](https://espresso-services.com/espresso-blog/)